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Real Award Tech CD-ROM Wins In National Contest
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| Title | Real Award Tech CD-ROM Wins In National Contest |
| Digitaization Specification | Master file format: ? bytes, application/doc, Uncompressed, DOC, ; Checksum: ; Adobe Photoshop CS3 |
| Transcript | SDSM&T News 501 E. Saint Joseph Street • Rapid City, SD 57701-3995 Phone: (605) 394-6082/2554 • Fax: (605) 394-6177 FOR IMMEDIATE RELEASE March 4, 2003 Contact: Steve Buchholz, Public Information Manager, 394-6082 Real Award – Tech CD-ROM Wins In National Contest The South Dakota School of Mines and Technology's interactive recruitment CD-ROM, "Real Learning. Real Fun. Real Life., " claimed a Bronze Medal from the Admissions Marketing Report in a nationwide contest. "Prospective students and high school counselors have received the CD very well, " Tech Admissions Director Joe Mueller said. "We started with 15, 000 copies, and already know we'll need more soon." Tech partnered with James Tower, a Minnesota-based multimedia company, to produce the CD this past summer. Tech's Admissions Office used most of the 15, 000 copies at college fairs, in direct mail efforts, and to respond to requests for information about the university. Admissions will use a second run in similar efforts. The CD includes information about academics, student life, tuition, career opportunities, and just about everything else a prospective student needs to know. Upbeat music, two clever narrators, and an interface that gives viewers complete control over what they see and hear hold the presentation together. Viewers can download an admissions application from the CD or link directly to Tech's website to learn more or to apply online. "We're proud of the CD, " Mueller said. "It gives students an exciting and interactive way to learn about Tech and how the university can help them reach their goals." Mueller served on the Tech team that assisted James Tower in creating the concept, script and feel of the presentation. Dr. Karen Whitehead, vice president -more- -page 2- for Academic Affairs, Julie Smoragiewicz, vice president for University Relations, Bill Jones, director of Academic and Enrollment Services, Steve Buchholz, public information manager, and Tiffany Smith, former publications manager and assistant to the president, also served on the team. Admissions Marketing Report is a monthly magazine that covers the rapidly changing and competitive admissions marketing field. A panel of marketing, advertising and academic professionals evaluated each entry submitted in the 18th Annual Admissions Advertising Awards Competition against other entries in the same group and category. Judges based their decisions on overall creativity of the piece, marketing execution and impact of message. #30# |
| Creator | South Dakota School of Mines and Technology. University Relations |
| Subject | South Dakota School of Mines and Technology; |
| Local Subject | South Dakota School of Mines and Technology. Academic and Enrollment Services
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| Digital Publisher | South Dakota School of Mines and Technology. Devereaux Library
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| Contributors | Buchholz, Steve; |
| Date | 2003-03-04 |
| Type | Text |
| Format | application/pdf |
| Language | eng |
| Relation | Is part of Office of University Relations SDSM&T News Collection |
| Rights | The work from which this copy was made did not include a formal copyright notice. This work may be protected by U. S. copyright law (Title 17, United States Code), which governs reproduction, distribution, public display, and other uses of protected works. Uses may be allowed with permission from the copyright holder, if the copyright on the work has expired, or if the use is fair use or within another legal exemption. The user of this work is responsible for compliance with the law. |
| Submitting Institution | Devereaux Library. South Dakota School of Mines and Technology. |
| Date Digital | 2009 |
| CONTENTdm number | 5705 |
| CONTENTdm file name | 6685.pdf |
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