501 E. Saint Joseph Street • Rapid City, SD 57701-3995
Phone: (605) 394-6082/2554 • Fax: (605) 394-6177
FOR IMMEDIATE RELEASE
March 4, 2003
Contact: Steve Buchholz, Public Information Manager, 394-6082
Real Award – Tech CD-ROM Wins In National Contest
The South Dakota School of Mines and Technology’s interactive recruitment CD-ROM, “Real Learning. Real Fun. Real Life.,” claimed a Bronze Medal from the Admissions Marketing Report in a nationwide contest.
“Prospective students and high school counselors have received the CD very well,” Tech Admissions Director Joe Mueller said. “We started with 15,000 copies, and already know we’ll need more soon.”
Tech partnered with James Tower, a Minnesota-based multimedia company, to produce the CD this past summer. Tech’s Admissions Office used most of the 15,000 copies at college fairs, in direct mail efforts, and to respond to requests for information about the university. Admissions will use a second run in similar efforts.
The CD includes information about academics, student life, tuition, career opportunities, and just about everything else a prospective student needs to know. Upbeat music, two clever narrators, and an interface that gives viewers complete control over what they see and hear hold the presentation together. Viewers can download an admissions application from the CD or link directly to Tech’s website to learn more or to apply online.
“We’re proud of the CD,” Mueller said. “It gives students an exciting and interactive way to learn about Tech and how the university can help them reach their goals.”
Mueller served on the Tech team that assisted James Tower in creating the concept, script and feel of the presentation. Dr. Karen Whitehead, vice president
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for Academic Affairs, Julie Smoragiewicz, vice president for University Relations, Bill Jones, director of Academic and Enrollment Services, Steve Buchholz, public information manager, and Tiffany Smith, former publications manager and assistant to the president, also served on the team.
Admissions Marketing Report is a monthly magazine that covers the rapidly changing and competitive admissions marketing field. A panel of marketing, advertising and academic professionals evaluated each entry submitted in the 18th Annual Admissions Advertising Awards Competition against other entries in the same group and category. Judges based their decisions on overall creativity of the piece, marketing execution and impact of message.
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Devereaux Library. South Dakota School of Mines and Technology.